Auckland-first targeting
Refine location targeting so budget is focused on customers within the business's Auckland service area.
Google Ads CASE STUDY
Vehicle Doctorz Auckland How Vehicle Doctorz Turned Google Ads Into Qualified Auckland Leads
A mobile auto repair business came to Click Fusion looking for better local targeting, lower acquisition costs and enquiries that turned into real paid work.
THE BUSINESS
For a mobile mechanic, the lead only matters when it becomes a job.
Vehicle Doctorz is an Auckland-based mobile vehicle repair and servicing business. Its customers can access on-site mechanical services, diagnostics and general vehicle repairs without needing to take their vehicle to a traditional workshop.
When Vehicle Doctorz partnered with Click Fusion, the focus was not simply to generate more clicks. The campaign needed to attract people in Auckland who were actively looking for vehicle repair services and were more likely to become paying customers.
The commercial goalGenerate more local job enquiries while reducing wasted spend and improving lead quality.
THE CHALLENGE
THE STARTING POINT
The account had traffic — but too much of it was expensive and low value.
01 / BEFORE CLICK FUSION
More spend was not translating into more completed jobs.
The campaign needed tighter Auckland targeting, stronger conversion paths and better control over what the business was paying for each enquiry.
01
High management fees
The existing setup carried higher management costs, reducing efficiency before ad spend was even considered.
02
Costly enquiries
Cost per lead was around $30, while cost per click was over $3.
03
Weak local control
Some leads were coming from outside the Auckland service area.
04
Low job completion
Many enquiries were not translating into completed paid work, making lead quality a key priority.
THE STRATEGY
THE APPROACH
We rebuilt the campaign around local intent and real conversions.
Remove wasted demand
Restructure keywords and remove searches and locations that were unlikely to produce valuable repair enquiries.
Control the click cost
Use manual bidding strategies to bring CPC down while keeping the campaign focused on relevant search traffic.
Build a faster path to contact
Create and optimise a dedicated landing page designed around fast contact and conversion action.
Match high-intent searches
Improve ad messaging so the offer and service are clearer to people actively looking for vehicle repairs.
Measure meaningful leads
Set up conversion tracking so campaign decisions could be based on actual enquiry activity rather than clicks alone.
HOW THE CAMPAIGN EVOLVED
THE CAMPAIGN JOURNEY
From account cleanup to measurable business impact.
01
Audit & restructure
Review the existing campaign, targeting, keywords, costs and conversion path, then rebuild around the Auckland service area.
02
Landing page optimisation
Create a dedicated landing page with a clearer route to contact and enquiry.
03
Launch & measure
Track conversions and monitor the search activity generating enquiries so optimisation decisions are tied to real campaign behaviour.
04
Optimise for quality
Continue refining targeting, bids, keywords, ads and the conversion experience as performance data accumulates.
MEASURABLE RESULTS
CAMPAIGN RESULTS
The numbers moved in the direction the business needed.
53Qualified leads generatedCampaign result
70%+Job completion rateReported lead quality
$4Average cost per leadDown from around $30
$1Cost per clickDown from $3+
Results shown are from the Vehicle Doctorz campaign case study. Past performance does not guarantee future results.
EXECUTION
From expensive clicks to enquiries that became paid work.
EXECUTION
What Click Fusion changed.
The campaign was treated as a complete lead-generation system rather than an isolated ads account.
01
Google Ads campaign setup
Rebuilt the campaign structure around the Auckland market and relevant vehicle repair searches.
02
Local targeting optimisation
Reduced wasted exposure by focusing the campaign on the business's service area.
03
Dedicated landing page
Created and optimised a dedicated landing page to make contact easier for high-intent visitors.
04
Conversion tracking & optimisation
Tracked meaningful conversion activity and continuously refined keywords, ads, bidding and targeting.
VISUAL PROOF
VISUAL PROOF
The campaign results, shown visually.
Vehicle Doctorz Google Ads Performance
Search Ad Copies Preview
Conversion-Focused Landing Experience
WHAT WE LEARNED
WHAT MADE THE DIFFERENCE
Lower cost was only part of the improvement.
Quality before volume
The strategy prioritised people actively looking for vehicle repair services in Auckland, rather than chasing broad traffic.
Cost control matters
Reducing CPC and CPL made the available advertising budget work harder and created room for more enquiries.
The landing page matters
Paid search performance depends on what happens after the click. A dedicated conversion path helped support the campaign objective.
Business outcomes matter most
More than 70% job completion was reported, showing why lead quality should be evaluated beyond platform-level metrics.
Real leads. Real work.
★★★★★
“I had an excellent experience working with Click Fusion Limited, especially with Amit as our Ads Manager. Amit created one of the best-performing Google Ads campaigns we’ve ever had. His strategy, attention to detail, and understanding of our local market made a huge difference. Thanks to Amit’s expertise, we were able to grow our business in Auckland, increase quality leads, and improve overall return on ad spend. Communication was clear, results were measurable, and the campaign was managed professionally from start to finish. Highly recommended if you’re looking for real growth through Google Ads. 👍 ”— Garry C
MORE CASE STUDIES
Same framework. Different business problem.
Explore other individual stories and see how the same approach adapts to different industries and objectives.
READY FOR YOUR OWN CASE STUDY?
Let's build a campaign worth writing about.
Tell us what you want to improve — leads, bookings, sales, visibility or conversion — and we'll start with the business problem.