Property owners
Audiences built around people likely to own and rent out Auckland properties.
Facebook CASE STUDY
Rental Hub - 91 Facebook Leads at $20 Each
An Auckland property management company helping landlords look after their rentals.
THE BUSINESS
A property manager who needed landlords to find them.
Landlords choose a property manager carefully. The decision involves trust and money.
GoalGenerate more enquiries from Auckland landlords on Facebook and Instagram, at a cost per lead that suited a long-term client.
THE CHALLENGE
Where we started
Only a small share of people on social media own a rental.
01 / THE STARTING POINT
Finding landlords among a very large audience, and giving them a reason to reach out.
01
A narrow audience
Landlords are a small group, so wide targeting wastes budget.
02
A considered decision
Handing over a rental takes trust, so ads had to build confidence quickly.
03
Everyone says the same thing
Property management ads often look alike, so standing out was hard.
04
Value over volume
One good landlord is worth more than many weak enquiries.
THE STRATEGY
How we approached it
Speak directly to Auckland landlords, show why Rental Hub is different, and make it easy to ask.
Landlord-focused messages
Ads spoke to the worries landlords have, such as vacancies, tenants and time.
Calm, professional creative
Clean visuals that suit both Facebook and Instagram on a phone.
A simple enquiry step
Each ad led to one quick way to get in touch.
Interested landlords
People who engaged were shown further ads to keep Rental Hub in mind.
Ongoing comparison
Ads and audiences ran side by side, and budget moved to the stronger ones.
HOW THE CAMPAIGN EVOLVED
Campaign timeline
From first ad to a regular flow of landlord enquiries.
01
Discovery
We learned Rental Hub’s services, ideal landlord and goals.
02
Build
Audiences, messages and ad designs were set up for Auckland.
03
Learn and refine
We tracked what landlords responded to and moved spend towards it.
04
Steady enquiries
The campaign settled into a consistent flow of landlord leads.
MEASURABLE RESULTS
CAMPAIGN RESULTS
The numbers behind the campaign.
91Landlord enquiries generated through Meta.Leads
$20What each enquiry cost on average.Cost per lead
11,550People who saw the ads.Reach
Figures come from the Meta Ads account Click Fusion managed for Rental Hub. Results vary by business and market.
EXECUTION
Meta ads that brought Auckland landlords to Rental Hub.
EXECUTION
What we did.
Four things drove the result: who we reached, what we said, how it looked and how we improved it.
01
Target
Auckland locals
02
Message
Landlord concerns
03
Creative
Professional visuals
04
Optimise
Always comparing
VISUAL PROOF
PERFORMANCE SNAPSHOT
The campaign as it appeared in Meta Ads Manager.
Rental Hub Facebook leads
Rental Hub Facebook Insights
Rental Hub Facebook Ads Dashboard
WHAT WE LEARNED
Key learnings
What worked for Rental Hub, and what it suggests for other property managers.
Know exactly who you want
A small audience needs careful targeting. Broad reach wastes money.
Speak to their worries
Landlords respond to ads that address what they actually care about.
Let the data choose
Comparing ads shows what works. Guessing doesn’t.
Judge it by enquiries
Reach is useful, but the real measure is how many landlords got in touch and what each one cost.
Property management and social ads work well together
★★★★★
““We’ve had a really positive experience working with Click Fusion Limited. The team is professional, easy to communicate with and genuinely takes the time to understand our business and what we’re trying to achieve with our Facebook Ads. They’ve been proactive with our campaigns, keep us updated and are always happy to explain things when we have questions. It’s been great having a team we can trust to manage our online advertising. We’re very happy with the service and would happily recommend Click Fusion Limited for Facebook Ads and digital marketing services in Auckland.””— Abhinandan Jain
MORE CASE STUDIES
Same framework. Different business problem.
Explore other individual stories and see how the same approach adapts to different industries and objectives.
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