Relevant keywords
Built new campaigns around keywords relevant to Green Spade’s landscaping services.
Google Ads CASE STUDY
Green Spade Landscapers Generating Landscaping Enquiries at NZ$28.37 per Conversion
How Click Fusion rebuilt the Google Ads account, refined Auckland targeting and designed a conversion-focused landing page to generate more landscaping enquiries from the advertising budget.
THE BUSINESS
A landscaping business needs relevant enquiries - not wasted ad spend.
Green Spade Landscapers Ltd provides landscaping services in Auckland. Click Fusion has managed its Google Ads for more than four months, with a focus on generating relevant enquiries and helping turn those enquiries into landscaping jobs.
The campaign is supported by a dedicated landing page designed to make it easier for potential customers to submit a form and enquire about landscaping services.
The objectiveGenerate more relevant enquiries from the same advertising budget by improving targeting, landing-page conversion and campaign efficiency.
THE CHALLENGE
The campaign needed to generate more leads.
Before Click Fusion’s work, the campaign was underperforming: the same ad spend was producing too few leads, and the landing page was not converting visitors effectively.
01 / BUSINESS PROBLEM
Improve lead volume without simply increasing spend.
The account needed a more focused campaign structure, better local targeting and a landing page built around enquiries.
01
Low lead volume
The existing campaign was generating too few enquiries for the spend.
02
Landing page issues
The previous landing experience was not converting enough visitors into form submissions.
03
Broad local targeting
Targeting needed to better reflect the areas and customers most relevant to the business.
04
Reduce wasted spend
Search terms and campaign settings needed tighter control to avoid irrelevant traffic.
THE STRATEGY
A more focused campaign and a better conversion path.
Click Fusion rebuilt the campaign around relevant landscaping searches, location-specific targeting and a landing page designed to encourage enquiries.
Fresh campaign setup
Created a new Google Ads account under Click Fusion’s manager account and launched new campaigns.
03 / CONVERSION
Conversion-focused landing page
Area-wise bidding
Refined location targeting and bidding instead of treating all of Auckland as one broad audience.
Negative keyword control
Added a strong negative keyword list to help reduce irrelevant searches and wasted spend.
Ad copy and quality
Improved ad copy and keyword/landing-page relevance, and scheduled ads around converting times rather than automatically running 9–5.
HOW THE CAMPAIGN EVOLVED
The campaign rebuild and ongoing optimisation.
Click Fusion has worked on Green Spade’s Google Ads for more than four months, with ongoing improvements to targeting, ads and the landing experience.
01
Review the existing performance
Identified low lead volume, an underperforming campaign and a landing page that was not converting effectively.
02
Rebuild the account and campaigns
Set up a new Google Ads account under Click Fusion’s MCC and launched new campaigns with relevant keywords.
03
Build a new landing page
Designed a conversion-focused landing page to support form submissions from paid traffic.
04
Refine targeting and schedules
Applied area-wise bidding, negative keywords, improved ad copy and ad scheduling informed by converting times.
MEASURABLE RESULTS
CAMPAIGN RESULTS
Measured results from 1–17 October 2026.
25Avg. qualified leadsCampaign result
80%+Job completion rateReported lead quality
$28Average cost per leadDown from around $70
$1.04Cost per clickDown from $6+
Above figures shown are for October 2026. Past performance does not guarantee future results.
EXECUTION
A landing page and campaign built to convert.
EXECUTION
What Click Fusion changed.
The work focused on improving the complete journey from a relevant search to a landscaping enquiry.
01
Account and campaign setup
Created a new Google Ads account under Click Fusion’s manager account and launched new campaigns.
02
Keywords and negative keywords
Focused on relevant landscaping keywords and added negatives to reduce irrelevant search traffic.
03
Local targeting and ad copy
Refined area-wise bidding, targeting and ad copy to improve relevance and campaign efficiency.
04
Landing-page conversion
Designed a fresh landing page to support more form submissions from paid traffic.
VISUAL PROOF
VISUAL PROOF
A look at the campaign and landing page.
Green Spade Landscapers Google Ads Performance
Search Ad Copies Preview
Conversion-Focused Landing Experience
WHAT WE LEARNED
What this campaign demonstrates.
The result reflects the combined impact of more focused targeting, negative keywords, improved ad relevance and a landing page built for enquiries.
More measurable enquiries
The campaign generated 12 form submissions in the first 17 days of October at NZ$28.37 per conversion.
More relevant traffic
Location-specific bidding, relevant keywords and a strong negative keyword list helped focus spend on more relevant searches.
Continue to optimise
Continue reviewing search terms, conversion performance, location results and the landing page to improve lead volume and efficiency.
Key takeaway
- Target the right local audience. - Make the landing page work harder. - Use conversion data to guide optimisation.
Green Spade Landscapers
★★★★★
““We’ve been working with ClickFusion for our Google Ads and have been really happy with the results. They set up our Google Ads account properly and designed a landing page that is converting really well. We’re now getting some good-quality enquiries for our landscaping business in Auckland.. They are very competitively priced with great service and communication - highly recommend ClickFusion!””— Richard L
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