Google Ads Case Study:
How The Nutrient Nurse Went From Zero Leads to 32 Leads a Month on a $20/Day Budget
Client Overview
Client: The Nutrient Nurse
Industry: Healthcare
Service: Google Ads Management
Target Markets: Auckland, Waipu & Tauranga
Website:thenutrientnurse.nz
When The Nutrient Nurse came to Click Fusion, they weren’t starting from zero – they were actually already spending money on Google Ads with another agency. The problem was they had almost nothing to show for it. Clicks, yes. Spend, yes. Actual leads? Basically none. Within the first week of us taking over, that changed completely.
The Nutrient Nurse is a healthcare provider offering a specialist service – the kind of thing people actively search for when they need it. On paper, Google Ads should have been a natural fit. And it is. But the previous agency had built a campaign that was generating traffic without any real intent behind it, and there was no strategy in place to turn that traffic into enquiries.
The result was a frustrating cycle: money going out every month, clicks coming in, and the phone sitting quiet. No leads. No bookings. Just ad spend disappearing into the void.
The Challenge Before Working With Us
- The campaign was attracting clicks from people with no real intent to book – lots of browsing, very little action
- Ad traffic wasn’t being sent to a page built to convert enquiries – visitors had no clear path to get in touch
- There was no proper conversion tracking in place, so the algorithm had nothing meaningful to optimise toward
- Keyword targeting was too broad, pulling in traffic from people researching rather than people ready to act
- Ad copy wasn’t connecting with what the right kind of patient was actually searching for
Our Google Ads Strategy
We came in, assessed what was there, and made the call to rebuild. Patching a broken campaign rarely works – you end up fighting the history of bad data the whole time. A clean start let us build something with a clear purpose from day one.1. Rebuilt campaign structure around booking intent
We restructured everything around one goal: getting qualified people to make an enquiry. That meant tightening the targeting significantly, focusing only on people showing genuine intent to book a healthcare appointment – not general health browsers, not people doing early-stage research. The right person, at the right moment.
2. Dedicated landing page
This was a major part of why the previous campaign was underperforming. When people clicked the ads, they were landing somewhere that wasn’t built to convert. We fixed that. We built a dedicated landing page for the Google Ads traffic – one clear message, one clear action, one simple way to get in touch. No distractions, no dead ends. Just a smooth path from click to enquiry.
3. Max CPC bidding to stay in control
On a NZ$20/day budget, control matters. We used a Max CPC bidding strategy to put a ceiling on each click while the campaign built up clean conversion data. This kept spend predictable and gave the algorithm something real to learn from, rather than burning through budget on clicks that were never going to convert.
4. Keyword and negative keyword work
We were deliberate about what we targeted and equally deliberate about what we excluded. Tight keyword selection – exact and phrase match with genuine booking intent – combined with a solid negative keyword list to filter out the noise. This is what shifts lead quality from “anyone who clicked” to “someone actually ready to book.”
5. Proper conversion tracking from day one
The previous setup had no reliable conversion tracking. That meant the campaign had no idea what a real enquiry looked like, and neither did anyone managing it. We set up tracking properly from the start – so every lead was recorded, every booking signal was captured, and the algorithm had real data to optimise toward.
The Results
The difference wasn’t gradual. Within the first week there were leads coming through. By the end of the first month, the numbers spoke for themselves.
| Metric | Before Click Fusion | After Click Fusion |
|---|---|---|
| Cost per Lead | No Leads | NZ$20 |
| Lead-to-Booking Rate | Near 0% | ~70% |
| Lead Quality | Poor – Low Intent | High – Ready to Book |
| Monthly Conversions | Negligible | 32 Conversions (on $20/day budget) |
| Average CPC | High, Uncontrolled | NZ$2.31 |
| Time to Results | — | From 1 Week |
Thirty-two leads in a month at NZ$20 each, with roughly 70% converting into actual booked appointments – on a budget of just NZ$20 a day. That’s around 22 real bookings per month from a campaign that previously wasn’t delivering a single one.
But the number that matters most here isn’t the cost per lead. It’s the lead-to-booking rate. Going from near 0% to 70% means the people coming through the form were the right people – not tyre-kickers, not researchers, but patients ready to take the next step. That’s the outcome of getting both the targeting and the landing experience right at the same time.
Why the Campaign Worked
Booking-intent targeting: We only went after people showing real signs they were ready to act – not general healthcare browsers wasting budget
A page built to convert: Instead of dumping traffic on a homepage, we gave people a clear, purpose-built path to make an enquiry
Controlled spend: Max CPC on a lean daily budget meant every dollar was accountable from day one
Tight keyword structure: Negative keywords cut out the noise and kept lead quality high from the start
Real conversion data: Proper tracking gave the algorithm something meaningful to learn from – and gave us something real to report
If your Google Ads are generating clicks but no enquiries, the issue is almost always in the campaign structure and where the traffic lands – not the budget. Learn more about our Google Ads management services and how we help New Zealand businesses turn ad spend into real results.
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