Click Fusion Limited – Auckland
Facebook Ads Case Study – Mixify.nz
Client Overview
Client: Mixify.nz
Industry: Heatpump Service & Repair
Target Markets: Auckland, New Zealand
Website: Mixify.nz
Mixify is an Auckland-based heat pump service and repair company providing installation, maintenance, and breakdown support for residential and commercial customers.
Their business focuses on fast response times, reliable workmanship, and local service coverage across Auckland.
When Mixify partnered with Click Fusion Limited, their main objective was to generate more qualified service enquiries through Facebook advertising and increase local brand visibility.
The Challenge Before Working With Us
Before launching structured Facebook marketing campaigns, Mixify was struggling to turn social media traffic into real service bookings.
Key challenges included:
- Low conversion rate from Facebook clicks
- Poor ad creative performance
Inconsistent enquiry volume - High cost per lead
- Weak targeting for Auckland service areas
Although ads were running, the results were not stable or profitable. The client wanted more genuine service enquiries instead of wasted ad spend.
Client Goals
Mixify approached us with very specific goals:
Need high-quality leads relevant to their industry
- Increase the number of genuine enquiries without wasting the money on irrelevent clicks.
- Improve Facebook Ads efficiency and conversion rate
- Need more ROI on spending
Services We Provide:
For Mixify, we delivered a full Facebook marketing and creative optimisation solution, including:
- Facebook Ads campaign setup and management
- Local Auckland audience targeting
- Conversion tracking setup
High-performing ad creative design - Graphic design for service promotions
- Landing page optimisation recommendations
- Ongoing performance optimisation
Our focus was simple: generate more heat pump service enquiries at a lower cost.
Our Strategy
We built campaigns specifically for high-intent service users searching for heat pump repairs, servicing, and installations.
Our approach included:
- Location-based targeting across Auckland
- Seasonal ad messaging (repairs, servicing, emergency callouts)
- Mobile-first creatives
- Clear call-to-action buttons
- Retargeting website visitors and engaged users
- Continuous A/B testing of ads
This allowed us to quickly identify winning creatives and audiences.
Results Achieved
The campaign delivered strong improvements in lead generation and overall performance.
Key Results:
- Up to 70% conversion rate from ad clicks to enquiries
- Significant increase in service booking requests
- Higher quality leads from local Auckland customers
- Improved click-through rate (CTR)
- Reduced cost per enquiry
- Consistent daily lead flow
The business was able to scale operations and respond to higher enquiry demand.
Timeframe to See Results
Mixify started noticing clear improvements within the first 2–3 weeks after campaign optimisation and creative upgrades.
As more data was collected, ad performance continued improving and delivered stable lead volume.
Why This Campaign Worked
This project succeeded because we focused on:
- Service-focused messaging
- Strong visual creatives
- Accurate Auckland targeting
- Conversion-based campaign structure
- Real-time optimisation
Instead of focusing on likes or impressions, we prioritised enquiries and real business outcomes.
Final Result
This Facebook Ads case study highlights how the right digital marketing strategy can help local service businesses generate consistent leads without increasing ad spend waste.
At Click Fusion Limited, we continue helping Auckland-based service businesses grow through performance-driven Facebook advertising and practical optimisation strategies.
What Our Clients Say About Us
Meet Our Leadership Team...
Evan Featherstone
CEO/Founder
Jessica Andrews
Chief Marketing Officer
Jon Nguyen
Chief Technology Officer (CTO)
