Click Fusion Limited – Auckland
Google Ads Case Study – Vehicle Doctorz
Client Overview
Client: Vehicle Doctorz
Industry: Mobile Auto Repair
Target Markets: Auckland, New Zealand
Website: vehicledoctorz.co.nz
Vehicle Doctorz is a mobile vehicle repair and servicing business based in Auckland. They provide on-site mechanical services, diagnostics, and general car repairs for customers who want fast and convenient solutions without visiting a workshop.
When Vehicle Doctorz partnered with Click Fusion Limited, the main goal was simple — generate more local job enquiries through Google Ads and stop wasting money on low-quality leads.
The Challenge Before Working with Us
Before working with us, Vehicle Doctorz was running Google Ads through another agency but was not seeing strong results.
The main problems included:
- High management fees
- Expensive cost per lead (around $30 per enquiry)
- Low conversion rate
- Leads coming from outside Auckland service areas
- High cost per click (over $3 per click)
- Poor quality enquiries with low job completion
Although money was being spent, very little was turning into real paid work.
The client wanted better targeting, lower costs, and more serious customers.
Client Goals
The client wanted:
- More service bookings
- Lower cost per enquiry
- Better lead quality
- Auckland-focused targeting
- Higher return on ad spend
All objectives were achieved quickly through campaign restructuring and landing page optimisation.
Services We Provided
For Vehicle Doctorz, we delivered a full Google Ads performance solution including:
New Google Ads campaign setup
- Local Auckland targeting optimisation
- Landing page creation and optimisation
- Conversion tracking setup
- Keyword restructuring
- Ad copy improvement
- Ongoing campaign optimisation
We also created a dedicated high-converting landing page to improve enquiry quality: www.vehicledoctorz.co.nz/landing/
Our Strategy
Our main focus was to improve lead quality first, not just volume.
We achieved this by:
- Refining Auckland-only targeting
- Removing wasted keywords and locations
- Lowering CPC through manual bidding strategies
- Creating high-intent ad copy
- Optimising the landing page for fast contact action
- Tracking real conversions properly
This allowed us to attract users who were actively searching for vehicle repair services in Auckland.
Results Achieved
The results were strong and visible within the first week.
Key Campaign Results:
- 87 qualified leads generated
- More than 70% job completion rate (high-quality enquiries)
- Average cost per lead reduced to just $8
- Cost per click reduced from $3+ to under $1
- Improved click-through rate
- Higher enquiry conversion rate
- Better local targeting accuracy
The client confirmed that most leads turned into real paid work.
Timeframe to See Results
Vehicle Doctorz started receiving strong enquiries within the first 7 days of campaign launch.
Performance continued improving as optimisation data increased.
Client Feedback
After seeing the results, the client left a 5-star Google review, highlighting satisfaction with both lead quality and campaign performance.
This feedback reflects the real business impact of properly managed Google Ads campaigns.
Why This Campaign Worked
This project delivered strong results because we focused on:
- Local intent targeting
- Cost control
- Conversion tracking accuracy
- Landing page optimisation
- Continuous performance monitoring
Instead of wasting budget on broad traffic, we targeted customers ready to book services.
What Our Clients Say About Us
Meet Our Leadership Team...
Evan Featherstone
CEO/Founder
Jessica Andrews
Chief Marketing Officer
Jon Nguyen
Chief Technology Officer (CTO)
