Click Fusion Limited – Auckland
Case Study: SEO Growth for Professional Visa Solutions (Provisas)
Client Overview
Client: Professional Visa Solutions (Provisas)
Industry: Immigration Consultancy
Location: Auckland, New Zealand (serving NZ-wide clients)
Website: provisas.co.nz
Professional Visa Solutions (Provisas) is a well-established immigration consultancy based in Auckland, helping individuals and families navigate New Zealand’s visa and immigration processes. Their services target a competitive and trust-driven market where online visibility and credibility are critical.
The Challenge
When Provisas approached us, their primary concern was low visibility on Google despite having a professional service offering.
The main challenges included:
- Important keywords were not ranking on Google
- Website structure was not SEO-friendly
- Low organic traffic
- Limited enquiries coming through the website
- Weak call-to-action placement and conversion flow
- Content lacked depth and search intent alignment
- Internal technical issues affecting crawlability and trust
Their core goal was clear: improve Google rankings, increase organic traffic, and generate more quality enquiries.
Our Strategy & Approach
We implemented a long-term SEO and content-focused strategy designed specifically for the New Zealand immigration market.
1. Website Structure & On-Page Optimisation
We started by improving the overall website structure to make it search-engine friendly and user-focused. This included:
- Optimising page hierarchy and internal linking
- Improving URL structure
- Fixing on-page SEO issues across service pages
- Enhancing meta titles, descriptions, and headings
- This laid the foundation for stronger rankings and better user experience.
2. Content Development & Quality Improvements
Immigration is a trust-sensitive industry. We focused heavily on content quality by:
- Creating informative, intent-based content
- Optimising service pages for relevant immigration keywords
- Improving clarity, readability, and professionalism
- Aligning content with real user search behaviour
This helped Google understand the site’s authority while also building confidence with visitors.
3. Conversion Optimisation (Layout & CTA Improvements)
Ranking alone is not enough. We redesigned the layout and improved CTAs to help turn visitors into enquiries:
- Clear and visible call-to-action sections
- Better placement of enquiry forms
- Improved messaging focused on user needs
- Simplified conversion paths
These changes directly contributed to higher-quality enquiries.
4. High-Quality Backlinks & Authority Building
To improve trust and domain authority, we focused on:
- Building high-quality, relevant backlinks
- Improving brand trust signals
- Strengthening the site’s authority within the immigration niche
This played a major role in achieving page-one rankings.
5. Technical SEO & Internal Error Fixes
We resolved internal technical issues that were holding the site back, including:
- Fixing crawl and indexing issues
- Cleaning up internal errors
- Improving site health and performance
- This ensured the website met Google’s technical standards.
Results Achieved
The results were achieved steadily over 9–12 months, creating sustainable long-term growth.
Key Outcomes:
- Organic traffic increased by 30%
- Overall traffic growth of 20–30%
- Almost 1,500 keywords ranking on Google
- Multiple keywords reached Page 1
- Noticeable increase in monthly enquiries
- Improved quality of leads
- Stronger local visibility in Auckland and NZ-wide
- The website is now positioned as a trusted and visible immigration consultancy in New Zealand search results.
What Our Clients Say About Us
Meet Our Leadership Team...
Evan Featherstone
CEO/Founder
Jessica Andrews
Chief Marketing Officer
Jon Nguyen
Chief Technology Officer (CTO)
